‘Capacity Building of CSR Professional from Global Perspective’ — A Week-Long Certification Course

CSR

CSR

Introduction
Over the past few years CSR, as a concept, has been the focus of many deliberations and
research. It has grown in importance both academically as well as in the business sense. It
captures a spectrum of values and criteria for measuring a company‟s contribution to social
development. As the term “CSR” is used continually, many complementary and overlapping
concepts, such as corporate citizenship, business ethics, stakeholder management and
sustainability, have emerged. These extensive ranges of synonymously used terms indicate
that multiple meanings have been accommodated within the wider term of CSR and by those
in facilitating roles such as the corporate sector, government agencies, academics and the
public sector.
A widely cited definition of CSR in the business and social context has been given by the
European Union (EU). It describes CSR as „the concept that an enterprise is accountable for
its impact on all relevant stakeholders. It is the continuing commitment by business to behave
fairly and responsibly, and contribute to economic development while improving the quality
of life of the work force and their families as well as of the local community and society at
large…1‟. In other words, CSR refers to ensuring the success of the business by inclusion of
social and environmental considerations into a company‟s operations. It means satisfying
your shareholders‟ and customers‟ demands while also managing the expectation of other
stakeholders such as employees, suppliers and the community at large. It also means
contributing positively to society and managing your organization‟s environmental impact.

Today corporate social responsibility or CSR is a critical part of the business strategy both for
large and small businesses. Corporate Social Responsibility (CSR) is now accepted as a
means to achieve sustainable development of an organisation. Much of what is corporate
social responsibility in other countries, such as good labour practices, environment-friendly
processes and efficient corporate governance, is already incorporated into binding laws in
India that businesses must follow. Companies Act, 2013 requires certain categories of
companies to contribute 2% of their profits to CSR initiatives. This has led to a higher level
of compliance requirement for companies. This has created new jobs and career opportunities
for compliance professionals.

Do you know more than 16,000 companies in India are liable under law to spend 2% of their
profits for Corporate Social Responsibility (CSR) activities? This has created many job
opportunities for professionals with an expertise in CSR.

Do you know INR 6,337 crore was spent by Indian MNCs in 2014-15 for CSR activities? CSR
experts are paid a high salary to create strategies that will optimally utilise the CSR budgets
of companies.

India Inc is finding it difficult to find trained CSR professionals who can help them in
developing CSR strategies for optimal utilisation of the CSR funds. According to Indian
Institute of Corporate Affairs, more than 30,000 CSR professionals are needed to develop
strategies, implement CSR projects and undertake compliance related to CSR. There is
tremendous scope for consultants to provide consultancy services and guidance on business
responsibility reporting to both small and large scale commercial ventures. The CSR regime
is gradually evolving in India. Unfortunately, there isn’t quality training material available for
CSR in India.

Major Concerns:
 How can executives connect and create a win-win situation for the company through CSR?
 How can NGOs benefit from a broader understanding of CSR while collaborating with the
companies?
 How can a professional facilitate and support as compliance expert or CSR
monitor/auditor/consultant?
 How to create an effective CSR policy?
 How to develop effective CSR strategy?
 How to comply with Companies Act, 2013 and other laws?
 How to develop and plan a CSR project?
 How to implement CSR projects?

How to write a CSR compliance report?
 How to conduct CSR audits?
 How to evaluate CSR project proposals submitted projects by third parties?
 How to monitor implementation of CSR projects?

THE CAPACITY BUILDING COURSE WOULD ENABLE THE CSR PROFESSIONALS IN THE FOLLOWING CAPABILITIES/ EXPERTISE:

  •  Providing advisory and consultancy services, high-level strategic advice on corporate social
    responsibility (CSR)
  •  Conducting CSR audit and prepare compliance report
  •  Supervise or perform compliance under Companies Act, 2013.
  •  Develop strategies and prepare CSR policy keeping in mind the organisational branding and
    objectives.
  •  Building strategies to raise funds for NGOs utilising CSR funds

TARGET AUDIENCE
Corporate Executives, CSR professionals

MODULE 1: UNDERSTANDING CSR s and SDGs, BUSINESS ETHICS AND UN
GLOBAL IMPACT

MODULE 2: LEGAL MANAGEMENT, INSTITUTIONAL ACCOUNTABILITY
AND CSR AUDIT

MODULE 3: CSR AND HUMAN RESOURCE MANAGEMENT: RELATIONSHIP

Contact: ghfdirector@gmail.com

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