While there is no dearth of ‘causes’ in India that various corporate houses and PSUs can pick up under its CSR initiative, there are few who do the task with dedication and zest. India Tourism Development Corporation (ITDC), a Government of India undertaking under the Ministry of Tourism has time and again been recognised for standing out for its various CSR initiatives. Shri Piyush Tiwari, Director (Commercial & Marketing), India Tourism Development Corporation Ltd (ITDC), shares more with us.
What are the various CSR initiatives being taken by ITDC?
As a part of our Corporate Social Responsibility towards the society, India Tourism Development Corporation (ITDC), a Government of India undertaking under the Ministry of Tourism has undertaken various CSR initiatives time to time. As a flagship CSR initiative, ITDC has adopted Qutub Minar monument under the aegis of Government of India’s Swacch Bharat Abhiyan and organizes regular cleanliness drives at the monument’s premises. It has provided a dedicated workforce to supplement the staff of ASI involved in maintaining cleanliness of the monument.
It is also to promote the foundation of ‘swachh smarak, swachh paryatan, swachh Bharat’ (clean monument, clean tourism, clean India).
What is the estimate amount being spent by the company on CSR?
The expenses on CSR are being made as per the Companies Act. India is the first country in the world to make corporate social responsibility (CSR) mandatory, following an amendment to The Company Act, 2013 in April 2014. Businesses or organisations can invest their profits in areas such as education, poverty, gender equality, and hunger. ITDC is proud of its CSR initiatives and will continue to service the community with full efforts.
Does ITDC believe in supporting a particular cause (such as sanitation, education etc?)
Oh yes, we have also taken up CSR initiatives to the villages of Jharkhand. The Corporation is building toilets in Purabdiha Girls School, Purabdiha, Chainpur, Sinduria Girls School Daltonganj, Kuchu Balika vidyalaya, Hundru Falls, Sindhuriya Balika Uchchya Vidyalaya, Baba Pattidar Balika Uchchya Vidyalaya, Jharkhand and Rajkiya Parakh Balika Madhyamik Vidyalaya and Rajkiya Khemka Uchchya Prarthamik Vidyalaya in Churu, Rajasthan. ITDC has also provided training to thousands of unemployed youth under “Hunar Se Rozgar” initiative of the Ministry of Tourism in the previous years.
Not only this, we promote our team to undertake social responsibility investment around the locations they operate in and ensure determined efforts are further taken to upscale the targets and the achievements.
ITDC has also worked towards the renovation of toilets, signage in and around Qutab Minar monument including repairing of pavement light covers, painting of railing and installation of garbage bins. As part of ambitious Clean India Campaign for national interest, ITDC has been spreading awareness through various campaigns including interaction with tourists, role play, and skits by involving its trainees and students of AIH&TM, the HRD division of ITDC.
What are the projects that the company is looking at investing / supporting in future with regards to CSR?
ITDC’s comprehensive cleanliness programme at the Qutab complex in Mehrauli is a success story that we hope to repeat at other monuments, beginning with Red Fort and Purana Qila. The cleanliness drive at Qutab Minar is one of the biggest initiatives taken by ITDC under its corporate social responsibility (CSR) activities.
After the success of the pilot project, we went a step ahead and on October 2 last year, we adopted two more monuments – Red Fort and Purana Qila – as part of our campaign. This time the same initiative was followed but on a bigger scale. The footfall at these two forts is much more than what we witness at Qutab Minar. There are Independence Day celebrations at Red Fort and this makes the job even more challenging.
Is there any more information that you would like to share with us?
Our efforts were finally recognised and the same were rewarded and awarded at multiple renowned platforms by renowned people of the industry. First in the line was ITDC wining ‘Silver Award’ for Clean India campaign at Qutub Minar at 46th Skoch Summit 2016 Award, Skoch-order-of-merit award to ITDC for Qualifying Amongst Top 100-projects in India for clean India campaign at Qutub Minar and award for Best PSU Miniratna for CSR Initiative at 4th Governance Now PSU Awards among many others.
This proves that even our staff and services are instrumental in the organization’s success by bringing laurels to the organization in their individual capacities as well. All the awards, honours and accolades are a collaboration of our efforts and reiterate the quality and service we provide to the tourism and hospitality industry.
Qutab Minar is a start. As more monuments would come under ITDC’s ambit, the rare monuments would soon have a chance to redeem their lost glory.